Budding reggae/dancehall artiste Jahunique is upbeat about his latest single, 'Know It From The Start'.
He said the track, released earlier this year, aims at encouraging peace and love within the nation.
"We need to broadcast only positive messages right now. A lot of misleading information is going around, and this song is clearing up or tackling some of them. Love is what we need right now, and I hope that this message will spread to the four corners of the earth," he said.
Jahunique, whose given name is Dwayne Archer, said his social consciousness evolved from the environment that ghetto life provides.
"I grew up in one of St Catherine's toughest inner cities, but I had the love and guidance of a powerful grandmother. From her, I developed a humble spirit, and I became devoted to helping others rise," he said.
The singjay said he developed a passion for music at an early age. He previously performed under the name Sata and would later enter the Tastee Talent Trail television show.
"My journey into the competition ended at the semi-finals when I did a controversial song which encouraged the nation to uplift women. One of the three judges heavily slammed the topic, saying Rastafarians should not be singing dancehall, even though the song's content was highly conscious," he said.
He would go on to perform at various local events, including A St Mary Me Come From and the Ocho Rios Seafood Festival.